In this captivating episode of Business Growth Talks with Mark Hayward, listeners are treated to a deep dive into the strategies that drive successful business scaling. Ashley Stanford, a digital marketing maven, shares her considerable knowledge on the subject, particularly in the challenges and triumphs of digital marketing. The enthralling discussion pivots on the nuances of customer engagement and the revolutionary impact of modern marketing tools like Ice Cream Social.
Ashley delves into the inception of Ice Cream Social, a platform designed to maximize word-of-mouth marketing in the digital era by transforming every customer into an advocate for your brand. She underscores that true influence extends beyond social media presence. Further, the conversation transitions to Ashley's role in Ticket Socket, which disrupts conventional event management systems through white-label ticketing solutions that emphasize brand autonomy and data ownership.
Key insights from this episode reveal Ashley's personal journey from freelancer to business leader, the significance of mentorship, and the evolution of the influencer marketing landscape. With a tone that is both enlightening and inspiring, this episode promises to provide actionable strategies for entrepreneurs looking to refine their marketing approach and enhance their business growth.
Key Takeaways:
• The importance of perceiving oneself as a business for success in consulting or freelancing.
• Ice Cream Social revolutionizes word-of-mouth marketing by turning every customer into an influencer.
• Ticket Socket provides a white-label ticketing platform that prioritizes brand control, data ownership, and direct revenue flow.
• Strategies for successful event marketing in a post-COVID world must include immersive experiences.
• The vital role that mentorship and aHow to Start a Podcast Guide: The Complete Guide (https://bit.ly/3HXEsA4)
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