In this insightful episode of Business Growth Talks, host Mark Hayward sits down with digital and healthcare marketing virtuoso Liz Presson to delve into the nuances of growing a business within the healthcare niche. Kicking off with a compelling narrative of Preston's entrepreneurial journey, the dialogue swiftly moves into an exploration of the critical considerations inherent in scaling a business, such as anticipating future developments, fostering trust, and ensuring a satisfying ROI for stakeholders. Liz is at the intersection of digital comms and marketing.
The conversation offers rich insights into the challenges and strategies of marketing within the heavily regulated environment of healthcare, particularly in relation to large pharmaceutical companies. Preston's commitment to ethical marketing practices and her innovative approach to using digital media as a tool for transparency and community building are thoroughly examined.
* Liz Preston discusses her entrepreneurial drive and the importance of predicting future business challenges.
* The nuances of marketing within the healthcare niche and working with big pharmaceutical companies are explored.
* The conversation illuminates the ethical considerations and fostering of trust in healthcare marketing.
* Preston shares her journey in building a strong company culture within a remote work setting.
* The episode also highlights the role of digital media in strengthening the relationship between healthcare organizations and their patrons.
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