A feature length episode with Michael Fried, who is a diamond buyers’ best friend. Michael started in an admin role in a diamond manufacturing company. One day he was asked to cover for a diamond salesperson. This meant he was able to develop a relationship with the buyer which meant he secured a one-year training on diamonds.
Diamond value isn’t like Gold with trading, the number of varieties make it difficult to invest and trade. Although the price of diamonds has increased every decade.
The debate between laboratory and naturally grown diamonds is difficult and nuanced. There is very little difference between the two varieties but he can spot naturally grown diamonds when they are together.
Diamond Pro the business has a website for information, and he will visit to any client anywhere in the world to assist and enable clients to buy the best diamond. Michael has spent a lot of time being a secret shopper and visiting retail stores around the globe and provides this information on his website.
We talked about the manufacturing of diamonds in Africa and Michael talked about the difficulty to know which ones are blood diamonds. The diamond industry in Africa creates jobs for local people and alternatives like Russia also have human right concerns. He urged people not to avoid African diamonds.
We talked about the fact that most men proposing to a women will spend 2 months of salary for an engagement ring. This was a marketing ploy created by De Beers and Michael doesn’t agree this is the best way forward.
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