Omneky co-founder and chief business officer, Matt Swalley, emphasizes the importance of providing value to customers, constantly improving and differentiating, and embracing new technologies like AI. Omneky is an AI-powered advertising platform that uses generative AI advertising to provide more value to mid-market businesses with revenue ranging from five to 250,000,000. The platform uses data and analytics to generate better digital ads by looking at a customer's ideal profiles and generating tons of creative with a quick turnaround time. Matt believes that successful businesses provide value to customers in a way that others are not capturing, and this means constantly improving efficiencies to bring more value to a specific customer set.
Matt also discusses the impact of AI on businesses and society, with Matt emphasizing the importance of embracing AI and its potential for innovation. While he acknowledges the human element is still critical for AI, he believes that advertising is OMNKEY's way of disrupting traditional advertising and that it will continually become more and more automated. He also discusses the importance of building ethical AI and safety processes into the platform.
Matt credits his success to his upbringing, where his parents were both in business, and he learned the importance of following through and remembering people years later. He emphasizes the importance of finding commonalities and building rapport with potential clients, even in virtual settings, and advises younger team members to break down barriers and get comfortable asking questions. Matt believes that sales is a critical skill for entrepreneurs, as it teaches how to handle rejection and constantly sell the business.
The conversation also turns to the possibilities of AI, including the ability to read someone's brain and create products in seconds. Matt believes that AI is changing the way we look at the world and that everyone is becoming a technologist.
Overall, Matt's success in business is grounded in providing value to customers, constantly improving and differentiating, and embracing new technologies like AI. He also emphasizes the importance of mental health, building relationships, and persistence in achieving success.
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