Ben Gutman is a marketing entrepreneur, educator, and writer. He started Digital Native Group in 2011 and grew the digital agency to work with clients such as the NFL, Comcast, and NBC Universal. Ben is also a lecturer at Baruch College, teaching digital advertising. He has recently written a book called "Simply Put: Why Clear Messages Win and How to Design Them," which provides instruction on how to create simple and effective messages.
Summary:
Ben Gutman, marketing entrepreneur and author of "Simply Put: Why Clear Messages Win and How to Design Them," joins host Mark Haywood to discuss the importance of clear and concise messaging in business. Ben shares insights from his experience running a digital agency and provides tips on how to craft effective messages that resonate with customers. He emphasizes the need for simplicity, focusing on the benefits to the customer, and being empathetic in communication. Ben also highlights the power of the number three in messaging and the importance of minimalism.
Key Takeaways:
Clear and concise messaging is essential for effective communication in business.
Focus on the benefits to the customer and keep messages simple and salient.
Empathy and understanding the needs of the audience are crucial in crafting effective messages.
Minimalism and removing unnecessary information can help messages stand out and be more impactful.
The number three is often a powerful rhetorical device in messaging.
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