This is a podcast where I talk to my guests about their journey to success. We talk about their education, experience, current business, and future endeavours.
A feature length episode with Mark Herschberg, this is our second podcast conversation, where we talk about the role of media and his new app called Brain Bump.
Mark believes that content is moving from a traditional push method to a new pull view on content. He is making this happen with the creation of his new app called Brain Bump.
This app is where content providers add hints and tips from their content and the user either schedules or searches for these tips. This means you can gather the hints from Mark’s book in seconds. Brain Bump supports podcasts, books and blogs.
We talk about the features of the app, and this is in the context of media and the why people consume content.
I give Mark an opportunity to ask me some questions, and we focus on my content and how I would like people to consume it.
I ask Mark about his exit strategy to this business which is interesting. We discuss the amount of fun he is having creating and developing this app.
Enjoy the podcast!
3.22 – Future of media
5.05 – How and where we access media content?
8.13 – Push vs pull content to our listeners/readers
10.37 – The relevance of shorter video content
12.42 – Creation of app called Brain Bump
16.22 – Passive consumption of content
17.10 – Key ideas from content providers for the user of the app
19.10 – Brain Bump vs Blinkist
23.35 – User experience of Brain Bump
28.45 – Searching on the app
30.14 – 3 seconds to find hints and tips
33.20 – Best way for Mark to consume content
35.45 – Mark’s questions for me
40.13 – Feedback from my podcast listeners
44.22 – Mark’s exit strategy from app business
48.02 – Focussing on business content at the moment
50.31 – Mark is having fun!
53.03 – Last question to me
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