A feature length interview episode with Jason Osbourn, CEO of Impact for Leads. His business is working with businesses, coaches, consultants, and advisors using LinkedIn and generating leads.
Jason believes that LinkedIn is under-utilised in 2021. Most people still think it is a CV website. Most people try to use like FB and Instagram.
The best way to use LinkedIn is to use it as online version online networking event. Networking is different to posting and it is important to build rapport on LinkedIn.
LinkedIn should be a long-term game to build credibility.
Jason has a LinkedIn leads methodology:
1) Laser focussed
2) Expertly connect
3) Add value
4) Direct and close
5) Scaling
Jason studied his degree in finance because he loves it and is a big maths person. His career when from sales, and business development to helping speakers and then coaching people.
He has lived in Texas, Ireland, and UK.
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