A feature length interview with Lee Caraher, who is Founder and CEO of Double Forte which is a public relations, content marketing and social media firm.
18 years ago Lee left a large multinational media company for a year off work. Unfortunately, Lee’s mother was taken ill, and she needed the flexibility to work for herself. She has learnt she enjoys being the boss and she started her agency by necessity not a need to be an entrepreneur.
Lee started her company as a pure PR/media company before Twitter or Facebook but as the years went by digital with social medica content became more important. The communications eco system has changed and now she offers many different services.
We discuss the difference between marketing and PR. The definition for Lee is that marketing is declaring yourself and places you want to be seen. PR is different because it carries the message for the company, and it is harder to predict. I ask Lee can PR be measured? The simple answer is it is much harder to measure than marketing, but social media has made it easier.
Lee tells me about her books, she was impacted by millennials leaving her business and so she did research on workforce and released two books. The trend she found was that Millennials and Gen Z workforce are happier to change roles and jobs. Her message is to help this generation to leave company’s and hopefully come back with more experience and knowledge. This is often different to most businesses approach.
As a bit of fun, Lee talks about her love for Jayne Austin fan fiction. She tells me about the fun and entertainment of reading stories based on Jayne Austin’s book.
We then have a fascinating conversation about the story of media and news companies in the US and the important role of fact checkers in modern society.
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