In this exciting episode of the Business Growth Talks podcast, host Mark Hayward sits down with Peter Schroeder, a former DJ and tech pioneer who transitioned from spinning records to pioneering a cloud phone system for businesses. Peter shares his unique journey from Denmark to LA and how his early influences shaped his multi-faceted career. As a former DJ known as DJ Pete Fox, Peter brings an eclectic mix of experiences that have taught him invaluable lessons in business growth, especially in scaling a technology company with limited resources.
Throughout the episode, Mark and Peter dive deep into the mechanics of running and growing a business using SEO, the transition from DJing to founding Telzio, and how to compete against industry giants without external investment. Peter emphasizes the long-term value of SEO over paid advertising and shares insights into his company's target customer base. The conversation also explores the importance of a supportive work environment, maintaining employee satisfaction, and the strengths that ADD brings to the entrepreneurial mindset.
Key Takeaways:
* Business Mindset: Success in business is not just about passion but also about turning ideas into profitable ventures.
* SEO Strategies: Long-term investment in SEO can be more beneficial than immediate paid advertising for sustainable growth.
* Employee Engagement: Creating a supportive and enjoyable work environment retains talent and builds a strong company culture.
* Sales and Marketing: Prioritizing inbound sales and optimizing the customer journey can lead to higher conversion rates.
* Adaptability and Learning: Utilizing ADD as a superpower can lead to deep dives and extensive knowledge in areas of passion.
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