Transforming Market Research: Sam Glasswell on Innovating Expert Insights with Arbolus

In this episode of Business Growth Talks, host Mark Heyward sits down with Sam Glasswell, the co-founder and CEO of Arbolus, an innovative expert network company. Sam shares his journey from scaling a pre-revenue startup to a billion-dollar business and discusses the founding and growth of Arbolus. He emphasizes the importance of a positive mindset and agility in business, reflecting on how these qualities have driven Arbolus's evolution and product development.

Sam delves into the core offerings of Arbolus, explaining how they support private equity firms and consulting companies with expert insights through consultations, surveys, and business monitoring tools. He highlights the development of their video survey tool, Canopy, and how leveraging data has significantly expanded their expert network. Sam also shares his thoughts on the importance of company culture and how Arbolus fosters an environment of innovation and execution.

The conversation touches on the challenges and rewards of entrepreneurship, from managing a diverse, global team to balancing growth and profitability. Sam provides valuable insights into effective leadership, the importance of retaining top talent, and his vision for the future of Arbolus. This episode offers a deep dive into the strategies behind successful business growth and innovation in the expert insights industry.

Key Highlights:

• Mindset and Agility: Sam discusses the critical importance of optimism and agility in driving business growth and adapting to market changes.
• Product Innovation: The development of Arbolus's video survey tool, Canopy, and the role of GPT tools in enhancing product capabilities.
• Expert Network Expansion: How Arbolus scaled their network to 200,000 experts and the innovative use of data to identify expertise.
• Company Culture: Insights into fostering a culture of innovation, execution, and alignment across a global team.
• Entrepreneurial Journey: Sam's transition from a family business a

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