Matt Swalley on Co Founder of Omneky - AI advertising platform

Matt Swalley is the co-founder and Chief Business Officer at Omneky. He has extensive experience in both corporate and entrepreneurial ventures. In this episode of Absolute Business Mindset, he shares his insights on providing value in business, improving efficiencies, and growing a company.

Overview

Matt talks about his journey from corporate to entrepreneurship, the importance of adding value in business, and the two levers of a company - product and distribution. He also shares his thoughts on creating a culture of innovation, the role of technology in business, and the future of work. In addition, Matt discusses the importance of mental health and shares his personal strategies for maintaining a healthy mindset. Finally, Matt introduces Omneky and its AI-driven advertising platform.

Chapter Summary

• Introducing Matt Swalley and his background (00:03:02)
• Defining a business mindset as providing value and improving efficiencies (00:03:35)
• The two levers of a company - product and distribution (00:04:22)
• Matt's journey from corporate to entrepreneurship (00:05:39)
• The role of a Chief Business Officer in a startup (00:05:11)
• Matt's responsibilities as a Chief Business Officer (00:05:40)
• Matt's upbringing and the values he learned from his parents (00:06:07)
• The importance of following through and setting expectations (00:06:48)
• Matt's early years in business and the Sandler Sales Training (00:08:06)
• The importance of sales in entrepreneurship (00:09:05)
• The two things you get from sales: handling rejection and understanding customer pain points (00:09:55)
• The art of asking questions in sales (00:10:54)
• Creating a culture of innovation (00:10:08)
• The role of technology in business (00:14:02)
• Matt's experience with public speaking and Toastmasters (00:13:06)
• The benefits of Toastmasters for improving public speaking (00:13:28)
• Matt's approach to preparing for public speaking and presentations (00:15:18)
• The importance of chipping away daily and avoiding immediate gratification (00:16:00)
• Mark's experience with podcasting and the evolution of his skills (00:17:40)
• Matt's failed attempt at starting a podcast and the importance of learning from mistakes (00:18:19)
• Matt's experience at AT&T and the Sales Leadership Development Program (00:20:05)
• The intensity of the training program and the skills learned (00:21:12)
• Matt's experience leading sales teams in Southern California (00:22:23)
• Matt's advice for those considering moving to a new city or country (00

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