Marty Greenbaum, who is a franchise educator, consultant, and matchmaker

This is a podcast where I talk to my guests about their journey to success. We talk about their education, experience, current business, and future endeavours. 

A feature length episode with Marty Greenbaum, who is a franchise educator, consultant, and matchmaker. This is a fascinating conversation where we talk about everything to do with franchising. 

We talk about his upbringing and how he studied marketing and set up his first franchising marketing agency, which he ran for 15 years. 

Marty decided to expand his knowledge and became a franchising educator. We then go deep into the idea and requirements of franchising. The industries which are recession proof and what you get when you start a franchise like technology and training. 

Marty talks about how he matches people to franchise companies which he is passionate about and I enjoyed our conversation about entrepreneurship or management being the key component to success. 

Marty is an expert in franchising and I hope you get something from this conversation. 

Enjoy the podcast!

3.34 – What does a business mindset mean to you?

4.57 – Continual learning

5.30 – Marty’s family of entrepreneurs

8.11 – The role of confidence mindset for entrepreneurs

10.29 – 1st company created and franchising

12.29 – The foundation knowledge of franchising

13.05 – Marty helps people find the ideal franchise business

15.50 – Franchise marketing agency for 15 years

19.31 – Changed his life with franchise educating

21.30 – Franchising through an economic recession

25.00 – Healthcare and franchising

30.15 – Support from a franchise with technology, training, and experience

36.20 – Different industries for his clients

39.56 – Entrepreneurship vs management in franchising

41.11 – The plan for the next 2-5 years

43.09 – Quick fire questions

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