Mark Herschberg, where we talk about the role of media and his new app called Brain Bump.

This is a podcast where I talk to my guests about their journey to success. We talk about their education, experience, current business, and future endeavours. 

A feature length episode with Mark Herschberg, this is our second podcast conversation, where we talk about the role of media and his new app called Brain Bump. 

Mark believes that content is moving from a traditional push method to a new pull view on content. He is making this happen with the creation of his new app called Brain Bump. 

This app is where content providers add hints and tips from their content and the user either schedules or searches for these tips. This means you can gather the hints from Mark’s book in seconds. Brain Bump supports podcasts, books and blogs. 

We talk about the features of the app, and this is in the context of media and the why people consume content. 

I give Mark an opportunity to ask me some questions, and we focus on my content and how I would like people to consume it. 

I ask Mark about his exit strategy to this business which is interesting. We discuss the amount of fun he is having creating and developing this app.

Enjoy the podcast!

3.22 – Future of media

5.05 – How and where we access media content?

8.13 – Push vs pull content to our listeners/readers

10.37 – The relevance of shorter video content

12.42 – Creation of app called Brain Bump

16.22 – Passive consumption of content

17.10 – Key ideas from content providers for the user of the app

19.10 – Brain Bump vs Blinkist

23.35 – User experience of Brain Bump

28.45 – Searching on the app

30.14 – 3 seconds to find hints and tips

33.20 – Best way for Mark to consume content

35.45 – Mark’s questions for me

40.13 – Feedback from my podcast listeners

44.22 – Mark’s exit strategy from app business

48.02 – Focussing on business content at the moment

50.31 – Mark is having fun!

53.03 – Last question to me

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