Interview with Will Nitze - CEO and Founder of IQBAR

A feature length episode with Will Nitze, who is Founder and CEO of IQBAR.  We talk about his passion for psychology and neuroscience, inspired by his degree, which was fascinating. 

Will learnt many things from his first sales role in software, he learnt transferable skills like email, notes, compelling pitch and excel, which helped him through his career in business. 

Will talks about the best piece of advice which was “build something or sell something” which drove him to build IQBAR. 

We have some fun talking about his experience in national chess tournaments. 

The inspiration for his nutrition business with his chronic brain illness, symptoms included brain fog and headaches. The key to his recovery was good food, sleep, and nutrition. 

His current diet is low carb, less bread, pasta and rice and only complex carbs like leafy green vegetables. This diet he believes has helped him recovery from illness. His bar business is to help doers be the best they can. 

Interestingly, Will built his bar business through crowd funding not external investment. Will talks about his experience in product orientated businesses. 

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