Mastering Business Growth: Jodi Hume on Decision-Making, Leadership, and Scaling Success

Mastering Business Growth and Leadership: Exclusive Insights from Jodi Hume

Scaling a business, making critical decisions, and navigating the unpredictable world of entrepreneurship can be overwhelming. Many business owners struggle with decision fatigue, leadership challenges, and maintaining sustainable growth. In the latest episode of Business Growth Talks, host Mark Hayward sits down with Jodi Hume, founder of At The Core, to dive deep into the essential strategies for overcoming business roadblocks and making smarter decisions with confidence.

Who is Jodi Hume?

Jodi Hume is a seasoned business strategist and decision-making advisor with over 18 years of experience helping entrepreneurs, executives, and business leaders navigate complex challenges. As a third-generation entrepreneur and former COO of a rapidly scaling firm, Jodi understands the real-life pressures that come with business leadership. Her work focuses on providing on-call decision support to leaders who need real-time guidance in critical moments. Unlike traditional business coaching, Jodi's approach is about cutting through the noise, helping entrepreneurs make informed decisions, and avoiding the paralysis that often comes with uncertainty.

Key Takeaways from the Podcast Episode

1. The Power of Decision-Making in Business Growth

One of the biggest hurdles business owners face is decision fatigue. When leaders are constantly bombarded with choices—hiring, scaling, pivoting, restructuring—it can lead to second-guessing, stagnation, or even poor business outcomes. Jodi explains that successful decision-making isn’t about having all the answers but about creating a system to assess, prioritize, and act with clarity. Having a trusted advisor to help process these decisions in real-time can be a game-changer.

2. Why Business Owners Struggle with Uncertainty

Entrepreneurship is filled with uncertainty, and many business owners mistake hesitancy for failure. Jodi discusses how corporate environments can provide a false sense of security, whereas running a business requires embracing the unknown. She shares how leaders can shift their mindset to view uncertainty as an opportunity rather than a roadblock, enabling them to build resilience and strategic agility.

3. Balancing Emotional Intelligence with Business Strategy

Many business challenges are not just operational but deeply human. Jodi highlights how emotional intelligence plays a crucial role in effective leadership. She explains that understanding your own stress triggers, managing interpersonal dynamics, and having honest conversations within a team can dramatically impact business performance. Leaders who integrate emotional intelligence into their decision-making process tend to build stronger, more adaptable businesses.

4. Overcoming Burnout and Leadership Fatigue

Burnout is one of the most overlooked threats to business success. Entrepreneurs often push themselves to the limit, believing that working harder will solve their problems. However, Jodi argues that sustainable success comes from knowing when to pause, reflect, and seek guidance. She shares strategies for avoiding burnout, including setting clear priorities, delegating effectively, and creating a support system of advisors who can provide objective insights when challenges arise.

How Jodi Hume’s On-Call Decision Support Model is Transforming Leadership

Unlike traditional coaching programs that involve structured sessions and long-term commitments, Jodi’s on-call advisory model is designed for real-world leadership. Her approach allows business owners to get immediate support when they need it most—whether they’re facing a crisis, a big opportunity, or just a difficult decision. This flexible model empowers leaders to move forward quickly and make choices with confidence rather than getting stuck in analysis paralysis.

Why You Should Listen to This Episode

This episode is packed with actionable insights for business owners, startup founders, and corporate executives who want to sharpen their decision-making skills and lead with clarity. If you’ve ever felt overwhelmed by choices, struggled to manage uncertainty, or faced leadership fatigue, Jodi Hume’s expertise offers a fresh perspective on navigating business growth with confidence.

Listen Now and Connect with Jodi Hume

Don’t miss this in-depth conversation with Jodi Hume on Business Growth Talks. Tune in to gain valuable leadership insights and practical strategies for overcoming business challenges. To learn more about Jodi’s work and how she helps business owners make smarter decisions, visit AtTheCore.com.

Be sure to subscribe to Business Growth Talks for more expert interviews and business growth strategies. If you found value in this episode, leave a review and share it with fellow entrepreneurs looking to level up their leadership and decision-making skills.